Instagram guides are not the most used nor widely spread tool on instagram. Anyways, it provides quite some interesting opportunities to create exciting and valuable content for your followers.
Especially for travel influencers the sharing of grouped locations can be interesting (Different ideas like: “How to spend a day in XY”, Best places to visit in “XY”, “Places only locals know in XY”, “What to do on a rainy day in XY”, etc)
→3 Types of Instagram Guides: Places, Products, and Posts
Places:
-Type any location into the search bar and select up to five photos and videos with that location tag
-Add title and description
Products:
-Type any brand into the search bar
-Only feature products available in an instagram shop
-Select product and choose images or video
Posts:
-Connect several existing Instagram posts into a helpful guide
-Select either own posts or posts from other brands
→Promote guides via stories etc
https://www.socialmediaexaminer.com/how-to-use-instagram-guides-to-create-organic-engagement/
Example:
https://www.instagram.com/seoul.southkorea/guides/
https://www.instagram.com/seoul.southkorea/guide/fall-in-south-korea/17908363252554975/
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