Growing your account is important. Consider interaction and engagement rate.

Growth can have different stages with different priorities. So make sure to know which stage you are in and what your current goal/ priorities are.

Different stages

What not to do

-Buying followers: Will hurt engagement rate

→Followers will come naturally with strategy and valuable content

Factors that determine rank (Story line: Be showed to users first)

-How recent→ The further up

-Interaction: If people engage through a poll/ reply/ rewatch the story→ Ranked higher

-Instagram is prioritizing video content (More likely to push your Reel out to new people)

-Reels have the biggest ROI→ 28x the potential reach of any other type of content

-Your audience wants to watch them→ Reels are easy to consume, engaging and fun